Most brides will instinctively stamp their unique brand on their event by choosing a color palette which they incorporate throughout the event (bridesmaids dresses, flowers, linens, etc.) I argue why not take that a step further and trully make your event remarkable.
When most people think of branding, they think of the corporate logos like the Mac's apple ... worldwide recognizeable icons that represent a brand name. Well the same thought process and purpose of a business brand can be applied to your wedding and with a whole more gusto!
The trick is to use a single motif or icon, which your guests will associate specifically with your wedding. It's not just about a color combination - that sets a tone. The best way to tie events together is to use your chosen motif or icon throughout entire wedding.
A wedding motif or icon works the same way a business logo does – it’s a unique signature that can be placed or printed on multiple items, giving each item a unifying look or brand. The most traditional use is a monogram but the options are endless. Think unique!
Start with your save the dates and invitations, which is your guests first glimpse of what you have in store. The style of your brand should reflect the style of your wedding: whether casual or traditional, whimiscal, rustic or modern and should be personal to you and your groom. When guests arrive at the ceremony, they can be greeted with programs displaying your unique brand. Your brand depending on what it is can also be incorporated into your flowers, your dresses, and your pew decor, even your isle runner! At the reception, your brand can be used prominately on place cards, menus, the cake, favors and even cut into vinyl to be used on the dance floor or mirrors around the room, even the guest bathrooms.
Here is a great example of a branded wedding. This bride is using my Lucky Charm motif design to continue her Irish inspired wedding. The motifs will be incorporated into every aspect of her wedding, creating her own personal brand.
No comments:
Post a Comment